Description
Article 50 transparency rules become enforceable. AI systems that interact with natural persons must be designed so that individuals are informed they are interacting with AI. Providers of AI systems that generate synthetic content (deepfakes, AI-generated text) must ensure outputs are marked as artificially generated.
Requirements
- Implement AI interaction disclosure mechanisms
- Mark AI-generated synthetic content
- Deploy deepfake labeling systems
- Update user interfaces with AI transparency notices
- Document compliance with Article 50 requirements
Applicable To
AI System ProvidersOrganizations deploying AI chatbotsSynthetic Content GeneratorsMedia Companies using AI
Penalty Information
âš Up to EUR 15 million or 3% of global annual turnover.